MDS FEST 3.0

Not Every Piece of Data Needs to Be Told as a Story

Alexandra Khoo, Strategist, Ex-Delivery Hero

Discover what makes data visualizations compelling through lessons from rhetoric, media studies, and cognitive science. Explore when storytelling enhances data and when it distracts, positioning dataviz as both creative outlet and visual persuasion tool, while expanding your toolkit for workplace and passion projects.

Talk overview

What makes some data visualizations compelling while others fall flat? Pulling lessons from rhetoric, media studies, cognitive science, alongside, personal experiences, we will explore the nuances of effective dataviz. We will examine when storytelling enhances data and when it detracts from the message, positioning dataviz as both a creative outlet and a tool for visual persuasion.

TUESDAY, AUGUST 12 AT 1PM EST

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