Sentiment Analysis in Media Publication

In a digital media landscape flooded with content and rapid audience feedback, understanding sentiment at scale is essential. This session will showcase how Business Insider harnesses AI-driven sentiment analysis to interpret reader reactions, optimize editorial strategy, and inform business decisions. By integrating machine learning models into their analytics workflows, Business Insider has been able to move beyond basic engagement metrics to uncover nuanced insights about tone, perception, and reader emotion across millions of articles and social interactions. Attendees will learn how sentiment data is captured, validated, and operationalized—from newsroom dashboards to strategic reporting—along with the challenges of model bias, context sensitivity, and language ambiguity. This talk will be especially valuable for data teams, content strategists, and AI practitioners interested in real-world applications of NLP in media.