The Ethics of Emotional AI: Should Machines Build Consumer Trust?

Emotional AI is a powerful tool to understand and influence consumer behavior. But with this power comes responsibility: Can—and should—AI be trusted to build authentic relationships with consumers?

This session explores the ethical implications of emotional AI in marketing, focusing on privacy, transparency, and trust-building. Attendees will gain insights into how organizations can responsibly leverage AI to foster meaningful consumer connections while navigating the challenges of personalization, data governance, and ethical decision-making.