How to Connect LinkedIn Ads to BigQuery

This is some text inside of a div block.
May 2, 2024

When should you export marketing data from LinkedIn Ads?

Exporting marketing data from LinkedIn Ads can provide several benefits, including data analysis, reporting, and backup. This data can help you understand your audience better, measure the effectiveness of your ads, and make data-driven decisions to improve your marketing strategies.

  • Data analysis: Exporting data allows you to analyze it in detail, helping you understand your audience's behavior and preferences.
  • Reporting: With exported data, you can create detailed reports on your ad performance, which can provide insights into what's working and what's not.
  • Backup: Exporting data also serves as a backup, ensuring you don't lose valuable information in case of any technical issues on the platform.

How can I connect LinkedIn Ads to BigQuery?

To connect LinkedIn Ads to BigQuery, you need to export your LinkedIn Ads data, access Google BigQuery, and upload the exported CSV file. You then specify your destination in BigQuery to complete the connection.

  • Export LinkedIn Ads data: This involves downloading your LinkedIn Ads data into a CSV file. The data includes ad performance, clicks, impressions, and other relevant metrics.
  • Access Google BigQuery: Google BigQuery is a web service from Google that is used for handling and analyzing big data. You need to have an active account to proceed.
  • Upload the CSV file: After accessing BigQuery, you can upload the CSV file containing your LinkedIn Ads data. Make sure to specify the correct destination for the data.

What tools can assist in connecting LinkedIn Ads to BigQuery?

Several tools can help you connect LinkedIn Ads to BigQuery. These include Electrik.AI,, Shape, RudderStack, Airbyte, and Zapier. Each tool has unique features that can enhance the process.

  • Electrik.AI: This tool can export LinkedIn Ads data into a file or database, making it easier to transfer the data to BigQuery.
  • can organize your data and automate reporting and analytics, which can be beneficial when dealing with large amounts of LinkedIn Ads data.
  • Shape: Shape allows you to add LinkedIn Ads data sources during the onboarding process, which can streamline the connection to BigQuery.

How does Zapier connect Google BigQuery with automation tools?

Zapier is a tool that can connect Google BigQuery with various automation tools. This connection can streamline the process of transferring LinkedIn Ads data to BigQuery.

What is the process of uploading a CSV file to Google BigQuery?

Uploading a CSV file to Google BigQuery involves accessing your BigQuery account, selecting the project and dataset, and then uploading the CSV file. You need to ensure the file is correctly formatted for BigQuery.

How can Secoda help in managing BigQuery data?

Secoda is a data management platform that can connect BigQuery to tables and metadata. It helps users understand how BigQuery tables connect to other data and consolidates data monitoring, observability, catalog, lineage, and documentation in one platform.

  • Connecting BigQuery to tables and metadata: Secoda can establish a connection between BigQuery and your tables and metadata, providing a comprehensive view of your data.
  • Data consolidation: By consolidating data monitoring, observability, catalog, lineage, and documentation, Secoda provides a unified platform for managing your BigQuery data.
  • No code data understanding: Secoda allows users to understand how BigQuery tables connect to other data without the need for extensive coding knowledge.

Keep reading

See all