Industry Benchmarks for Data Enablement and Literacy

Benchmarking data enablement strategies and best practices of modern data teams.
May 2, 2024

Organizations are collecting data faster than they can effectively use it. With the growing need for data to power business decisions, data teams are central to business success. But Data teams are burdened by the increasing volume of data requests to feed business needs. On top of this, poor data discovery is costing companies time and money. According to Seagate, nearly 70% of data available to businesses goes unused.

Making data accessible and easy to use for individuals outside of the data team is essential for improving organizational efficiency. The path forward is through Data Enablement.

Data enablement is the system an organization uses to turn their data into action. Effective data enablement consists of people, process, and technology to ensure business stakeholders are able to easily access and use the data products designed to power their decisions.

The purpose of this report is to help leaders in the data community to advocate for necessary resources, prioritize projects, and benchmark current data enablement practices. 

Key Takeaways

Here are some key points from the report about data enablement challenges organizations face.

1. Usability of Data Tools

55% of respondents reported the usability of data tools for nontechnical stakeholders and teams as the largest barrier to increasing data enablement at their company.

2. Growing Tech Stack

Data sprawl and a growing tech stack is one of the most common challenges for data leaders to overcome when implementing data enablement initiatives.

3. Internal Needs

68% of data leaders reported that their teams spent the largest proportion of their time answering questions from business teams.

4. Other Priorities

Over 50% of respondents reported that they were prioritizing observability and catalog tooling.

5. Internal Consulting Model

Data teams have started adopting an internal data consulting model where stakeholders "pay" for data asset creation or support requests.

6. Data team size relative to data consumers

70% of respondents are from teams of <10 while being required to support 50+ data consumers

The Data

How do data teams spend most of their time?

How do data teams spend their time?

What are the most challenging areas of data enablement?

What are the most challenging areas of data enablement?

What are the largest barriers to increasing data literacy and enablement?

What are the largest barriers to increasing data enablement in an organization?

Out of 10, score your organization's maturity in the following areas:

Organizational self-serve analytics adoption
Management of data debt
Who owns data within an organization
Companies do not have a single source of truth
Ability to effectively onboard new data team members

What are success metics for a data literacy and data enablement program?

Where will data teams be investing in over the next 12 months?

What are best practices to facilitate data enablement and data literacy?

Data Trust and Enablement Team

Establish a dedicated team focused on developing data literacy courses, providing training to non-technical users, and facilitating access to data. Their role is to empower users by

building their data skills and helping them understand the connection between their analyses and the working product.

Regular Communication and Training

Foster engagement through weekly office hours, syncs with key stakeholders, and monthly insights presentations. Focus on effective communication by never sending deliverables to stakeholders without walking them through it, recording explanatory videos, or providing written guides for interpreting the data.

Documentation and Onboarding

Follow an "anyone can contribute" model by providing clear documentation, automated checks, and well-defined onboarding processes. This includes SQL linting, validation checks to ensure changes won't impact others, and comprehensive documentation to support users in understanding and contributing to the data transformation setup.

Charging for Services and Access

Consider adopting an internal data consulting model where stakeholders "pay" for data asset creation or support requests. Additionally, explore charging teams a baseline fee for accessing internal data products, encouraging responsible usage and covering maintenance costs.

Self-Service Analytics and Tooling

Invest in self-service analytics tools and teach users how to explore data independently. This empowers them to access the data they need, reducing dependency on the data team and

fostering a culture of self-sufficiency.

Leveraging Data Visualization

Utilize data visualization tools like Tableau, Looker, or Secoda to create interactive dashboards and reports. Make these tools available to stakeholders for self-serve exploration and analysis.

Automated Data Ingestion and Curation

Leverage automated data ingestion and publishing processes aligned with Data Mesh principles. Implement additional data curation and productization for critical business

areas like Finance and Marketing. Maintain a data catalog with comprehensive documentation,

pipeline status, SLA monitoring, and data quality checks.

Governance and Centralized Data Management:

Implement cross-functional governance of enterprise data systems, establishing a centralized

data management function and an enterprise lexicon. This ensures consistency, reliability, and accuracy in data usage across the organization.

Data Clinics and Support Channels

Conduct regular data clinics and training sessions to address ad-hoc questions and provide assistance on various topics. Establish dedicated support channels like Slack or forums where users can seek help and share knowledge.


Each organization may adopt a unique combination of these strategies based on their specific needs and resources.

What challenges have you faced when implementing data enablement initiatives in our organization?

Implementing data enablement initiatives within an organization can be a transformative journey, but it's not without its challenges. These are the top challenges faced by data leaders when implementing data enablement initiatives.

Lack of Data Literacy

One of the most significant challenges is the lack of data literacy among stakeholders. Many individuals may not be familiar with data analysis concepts or tools, which can hinder their ability to leverage data effectively. To address this challenge, organizations should invest in comprehensive data literacy programs, providing training and resources to enhance stakeholders' understanding of data and its potential.

Lack of Accountability to Use Data

Even when data is accessible, ensuring its utilization can be challenging. Stakeholders may not prioritize data-driven decision-making or may not feel accountable for using data in their day-to-day activities. To overcome this challenge, organizations need to foster a data-driven culture by promoting the value and benefits of data-driven decision-making. Leadership support, clear communication, and tying data usage to performance metrics can incentivize stakeholders to embrace data in their work.

Speed to Insights

Timeliness is crucial in data enablement. Organizations need to deliver insights quickly to facilitate informed decision-making. Slow data pipelines, complex data models, or inefficient processes can hinder speed to insights. Addressing this challenge requires a focus on optimizing data pipelines, streamlining data processes, and investing in tools and technologies that enable faster data processing and analysis.

Tacit Knowledge and Lack of Structure

There is often a perception that structured data practices are unnecessary for a few files or simple database updates. However, relying on tacit knowledge without explicit documentation and processes can impede scalability and hinder maintenance efforts. Establishing clear data governance practices, documentation standards, and onboarding processes can ensure that knowledge is accessible and transferable, even as the organization grows.

Documentation Standards

Documentation plays a pivotal role in capturing and sharing knowledge. By implementing standardized documentation practices, organizations create a central repository of information that can be easily accessed and understood by all stakeholders. This includes data dictionaries, data lineage documentation, data transformation rules, and other relevant documentation that clarifies the meaning and context of the data.

Streamlined Onboarding Processes

As new team members join the organization, providing them with a structured onboarding process is crucial for knowledge transfer. This includes training programs, mentoring initiatives, and access to documentation repositories. By ensuring that new employees have access to comprehensive resources and training, organizations can accelerate their integration into the data-driven culture and make the most of their skills and expertise.

Lack of Time and Training

Stakeholders already have primary responsibilities that may not revolve around data analysis. Investing time in training and learning new tools can be a challenge. To address this, organizations should provide comprehensive and targeted training programs that align with stakeholders' workflows and job responsibilities. It's important to demonstrate the value and impact of data analysis in their specific roles to foster engagement and adoption.

Resource Constraints

Limited resources, both in terms of personnel and finances, can hinder data enablement initiatives. Organizations need to prioritize resource allocation for data enablement, even in challenging economic environments. This may involve seeking cost-effective solutions, leveraging open-source tools, or reallocating resources to prioritize data initiatives.

Data Quality and Interpretation

Data enablement efforts can be hindered by incorrect data pulls or misinterpretation of data. Implementing data dictionaries, ensuring data quality checks, and establishing clear data definitions and guidelines can mitigate these challenges. Collaboration between data teams and stakeholders is crucial to bridge the gap and ensure a shared understanding of data.

Taming the Data Stack

It’s essential to address foundational issues that can hinder onboarding, debugging, and enablement processes. Building a solid data stack is crucial as teams and use cases expand. This requires tackling three key angles. 

Firstly, addressing upstream data issues such as inconsistent or duplicate events that can compromise the reliability of the modeling layer. Tracking critical metrics or models and collaborating with engineering teams to ensure their maintenance is vital. 

Secondly, removing unused data models and columns by leveraging column-level lineage, identifying models with no dependencies, and utilizing ownership models like dbt 1.5 to distinguish internal and public configurations. 

Lastly, implementing a dashboard deprecation process to regularly remove unused dashboards and reports, while setting expectations with data consumers and avoiding the creation of unnecessary dashboards.


Organizations are accumulating data at a rate that has outpaced their ability to use it. With a focus on data enablement, business stakeholders and other data consumers can be brought closer to their data in a way that allows them to make decisions faster. Consumers need to be enabled before they can fully realize the benefits of data products. This calls for an improved focus on not only what is being built, but if the stage is set for it to be well received.

Keep reading

See all