Verify Data in Amplitude

Verify Data in Amplitude with Secoda. Learn more about how you can automate workflows to turn hours into seconds. Do more with less and scale without the chaos.

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Overview

Amplitude is a product analytics platform that provides businesses with the ability to track and understand user behavior, improve their products, and drive business growth. It offers a unified platform with features such as event-based analytics, data tracking, user engagement insights, and collaboration tools for cross-functional teams. Amplitude's platform is designed to provide accurate and reliable information, enabling companies to make data-informed decisions and enhance their products and services. It also offers additional integrated features like Amplitude Experiment for analytics-driven testing and Amplitude CDP to connect the entire data stack. By verifying data found in Amplitude through Secoda, organizations can ensure data governance at scale. Verifying resources, such as metrics, dictionary terms, documents, and tables, gives end-users confidence in using the best data sources for their work. Additionally, datasets can be automatically tagged as 'audit-verified' when changes are recorded and verified against governance policies, facilitating audit purposes.

How it works

Data verification in Amplitude is a critical step to ensure the trustworthiness of your product analytics. Luckily, Amplitude provides a suite of tools to help you achieve this. The Ingestion Debugger acts as a central hub for monitoring incoming events, allowing you to verify if they're being sent correctly and identify any potential throttling issues. For a more user-centric approach, Amplitude's User Lookup function empowers you to search for specific users and meticulously examine their individual event history. The Observe feature in Amplitude goes a step beyond simple observation by actively validating your events against your predefined Tracking Plan. This proactive approach ensures your data adheres to the expected schema and flags any unexpected data points that could skew your analysis. By leveraging these comprehensive verification tools, you can gain supreme confidence that the insights gleaned from Amplitude accurately reflect the reality of your product's usage.

Integration with Amplitude allows you to verify data through Secoda. An Automation consists of Triggers and Actions. Triggers activate the workflow based on specific schedules or custom basis. Actions include various operations like filtering and updating metadata. You can stack actions to create customized workflows. Secoda enables bulk updates to metadata in Amplitude.

About Secoda

Secoda's integration with Amplitude allows users to verify data accuracy and reliability. By leveraging Secoda's AI data governance platform, companies can consolidate their data catalog, lineage, documentation, and monitoring into a single data management platform. This integration ensures seamless connectivity between Amplitude and Secoda, enabling efficient data verification processes.

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