Event tracking is the new superpower of product analysts | Eva Schreyer

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May 2, 2024

Previously streamed live at MDS Fest

Event tracking is the new superpower of product analysts, a talk by Eva Schreyer, Analytics Manager, NEUGELB Studios GmbH

Talk Description

A sufficient event tracking framework is the most powerful data asset for product analytics. It will make or break your ability to analyse data and to influence your business. Quite often event tracking is a task nobody really wants to own and it is left for the data engineers to figure it out. And then analysts have to deal with data that are hard to use to answer business questions. Event tracking - as it is a data collection technique as well as a data source for analytics - should be the center of digital product analytics and analytics team should focus much more on building appropriate tracking frameworks from the start.