Updated
June 24, 2025

Secoda named 2025 IDC Innovator for Data Intelligence Platform Software

Secoda has been named a 2025 IDC Innovator for Data Intelligence Platform Software for its AI-powered search, automated governance, and scalable deployment. Learn what sets Secoda apart.

Ainslie Eck
Data Governance Specialist
Secoda has been named a 2025 IDC Innovator for Data Intelligence Platform Software for its AI-powered search, automated governance, and scalable deployment. Learn what sets Secoda apart.

Toronto, ON – June 11, 2025 — Secoda, a leading AI-powered data governance and intelligence platform, has been named a 2025 IDC Innovator in the IDC Innovators: Data Intelligence Platform Software, 2025 (Doc #US52021524, June 2025). The report recognizes pioneering software vendors offering innovative approaches and technologies in data intelligence.

IDC is a leading global provider of market intelligence and advisory services for the IT, telecom, and consumer technology markets. The IDC Innovators report identifies early movers driving innovation in fast-growing software segments, and this year, Secoda earned that recognition in data intelligence.

Secoda’s automated column-level lineage improves data trust and visibility across tools, supporting scalable, AI-ready governance.

Why Secoda stood out

According to IDC, Secoda’s AI-first approach to data governance makes it uniquely suited to meet modern demands for scalability, usability, and AI-readiness. The platform was recognized for:

  • AI-powered search and interaction – Secoda’s embedding-based search uses a RAG framework and over 50 ranking weights to deliver tailored, role-based results. Its AI enables natural language querying, SQL generation, and insights into data quality, making it easier for all users to interact with data.
  • Automated metadata and lineage management – The platform ingests metadata from over 75 tools, providing table- and column-level lineage for full data visibility. With built-in freshness and cardinality checks, Secoda ensures reliability and triggers real-time notifications for data incidents.
  • Self-service data access for all users – With Slack and Jira integrations, Chrome extension support, and a user-friendly interface, Secoda enables both technical and non-technical users to easily discover and interact with data while maintaining governance standards.

“We’re honored to be named an IDC Innovator in the data intelligence space. This recognition validates our focus on making data governance simple, scalable, and AI-ready for all teams.”
- Etai Mizrahi, CEO and Co-founder of Secoda

What sets Secoda apart

IDC’s vendor profile on Secoda highlights three key differentiators:

  • All-in-one governance ecosystem – Unifies cataloging, lineage, quality monitoring, access controls, and policy management, streamlining AI readiness and enabling consistent performance across cloud and on-premises environments.
  • AI-first discovery experience – Powered by custom embeddings and RBAC, Secoda’s AI search offers context-aware results and integrates with glossaries and documentation to enhance discovery and usability.
  • Ease of deployment and maintenance – Delivered as a SaaS platform, Secoda can be configured in days and connects to over 75 tools via APIs. Its no-code setup enables scalable, low-maintenance governance.
“Secoda's AI first search provides precise, context aware results. These innovators drive competition and progress while addressing the evolving needs of AI ready data management,” IDC noted in its report.
Secoda’s AI-powered interface generates natural language summaries and visualizations, enabling all users, technical and non-technical, to explore data and uncover insights with ease.

About Secoda

Secoda is a data governance platform built for the age of AI. By automating metadata management, lineage tracking, data quality monitoring, and search, Secoda helps modern teams centralize discovery, scale access, and drive adoption across the business. With over 75 integrations and a user-friendly experience, Secoda is trusted by teams looking to get data ready for analytics and AI.

👉 Want to see Secoda in action? Book a demo

​​About IDC Innovators

An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.

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