Letter from the CEO - October 2025

Why do the answers you need still feel so far away?

Your inbox is overflowing with questions from every direction. Your calendar is packed with meetings where you'll need to show up with answers. Last-minute requests land on your desk with impossible deadlines. There's more data at your fingertips than ever before, and yet getting answers still feels like waiting in line.

You ask for a dashboard and it sits in a backlog already full of competing priorities. By the time it's built, your question has evolved, the meeting has passed, or the decision has already been made without you.

Traditional BI dashboards are powerful tools, but they follow an outdated workflow and aren’t flexible or fast enough. They're slow to build, require technical expertise to modify, and become rigid once published. On top of that, it’s hard to explore new angles or ask follow up questions. This creates distance between people and their data and what you end up with is a graveyard of stale dashboards (built at a painful cost to your data team) that nobody uses.

Self-serve BI tools promised to solve this by letting anyone build dashboards. But for data teams, this created new problems. Business users pull unverified metrics, work with outdated definitions, or bypass governance entirely. Data teams spend their time firefighting errors instead of driving strategic work. Meanwhile, these tools remain too rigid or too complex to drive business adoption.

This dynamic reinforces the notion that getting answers is something only data experts can do.

Dashboards in Secoda AI change that assumption. They bridge the gap between curiosity and insight and are now available in all Secoda workspaces.

How does it work?

Step 1 - Prompt: Ask your question in plain language.

Step 2 - Generate: Watch a complete, interactive dashboard generate in minutes.

Step 3 - Explore: Dig deeper into the underlying code, refine, and discover insights. 

Picture this: your CEO sends a vague and urgent request for customer retention metrics before tomorrow's board meeting. Instead of scrambling to file a ticket or decode someone else's SQL, you open Secoda and ask: "Create a dashboard with metrics related to customer retention rates by region for Q3 and Q4." Within minutes, you have a complete dashboard with rich visualizations, breakdowns, trends, and comparisons. Metrics like retention trends over time, regional comparisons, cohort analysis, and customer lifetime value are all pulled into a comprehensive view. You walk into that meeting confident, armed with more insight than requested, and completely at ease. 

One of the best parts, other than speed, is how easy it is to make changes and dig deeper. You can see the exact SQL Secoda generated for each chart, with results displayed inline. Use the visual chart editor to adjust chart types, axes, and legends without writing code. Want to add a filter? It’s never been easier.

Secoda Dashboards connect directly to your existing governance model. Each dashboard automatically inherits ownership rules, permissions, and metadata from your workspace. When you share a dashboard, you're sharing trusted, governed data. The same lineage and context that power your catalog and monitors integrate seamlessly, so anyone can trace metrics to their source or review the underlying SQL.

One of the biggest challenges with traditional BI tools is how quickly dashboards go stale. By the time someone spots an error or needs a new metric, the dashboard’s already buried in a backlog. Because dashboards live inside Secoda, they stay current. Charts pull directly from your connected sources on schedule. No manual refreshes or delayed syncs required.

What changes when dashboards become a capability instead of a deliverable?

For data teams, it means faster prototyping, iteration, and the freedom to test ideas the moment curiosity strikes. For business users, it means empowerment, the ability to explore, validate, and answer questions on their own terms.

You don't wait on a ticket or an analyst to find answers. You don't need SQL knowledge to ask sophisticated questions. You don't settle for dashboards that are outdated the moment they load.

Secoda makes dashboards faster, explainable, editable, governed, and accessible to anyone curious enough to ask. They're designed to drive action, not just display information. Give it a try today and stay tuned for more product updates.