Meet the only AI assistant built for data. Analyze, document, and answer any data question — fast.
Get startedToronto, ON, October 13, 2025 – Secoda, the AI platform for data and analytics, today announced it will showcase the latest advancements of Secoda AI at the dbt Labs’ Coalesce conference on October 13, 2025. Originally launched in 2024, Secoda AI has enabled organizations to automate documentation, governance, and data discovery. The most recent update, Agents, launched September 16, 2025, adds scheduled AI-powered workflows that run on a cadence and deliver results directly to users.
What is Secoda AI?
Secoda AI is the built-in assistant within Secoda that understands the context and metadata across your connected sources to answer questions about your data. Since launching in 2024, it has become a daily tool for both technical and non-technical teams, helping analysts move faster, while giving business users trusted, self-service answers.
Powered by a multi-agent architecture, Secoda AI breaks down questions into tasks that are handled by specialized agents for SQL generation, search, governance checks, and automation workflows. It learns from past interactions, enriches responses with metadata and lineage, and delivers answers directly in the tools where people work, like Slack, Teams, or email.
Today, 76% of Secoda AI usage happens in business intelligence and analytics, showing that customers rely on it not just for experimentation, but for the real work that drives business outcomes.
What’s new in Secoda AI
Agents
- What they are: Scheduled Secoda AI chats that run automatically on a cadence, with a complete run history saved in the Chat interface.
- How they work: Create a custom Agent or use a pre-built template specific to your workspace → write a prompt → pick a Persona for it to run on → set frequency → results are delivered automatically to your Secoda Inbox, with optional delivery to Slack, Teams, or email.
- Why they matter: Instead of re-asking the same questions, Agents provide ongoing updates without manual effort.
AI Automation blocks
- What they are: Background processes that keep metadata, documentation, and governance tasks updated.
- How they work: Configure automation blocks to suggest tags, generate documentation, or notify owners when tables or schemas change.
- Why they matter: Automations eliminate repetitive manual work, help enforce standards, and keep catalogs accurate over time.
Quantify the impact of AI
- What it is: A centralized view in Secoda that quantifies the ROI of Secoda AI.
- How it works: Tracks the time saved across Agents, chats, and automations, and surfaces the total impact in hours and workflows completed.
- Why it matters: Leaders can measure the direct business value of AI governance, making ROI visible to stakeholders.
Why it matters
In the past year, Secoda AI has been adopted across industries to reduce data friction and improve trust in analytics. With Agents, Automations, and the new Impact dashboard, organizations can now scale governance, automate repetitive work, and measure the results in a single platform. Organizations such as Dialpad and Miinto are already seeing these benefits in action.
“AI adoption is only successful if it moves beyond experimentation and becomes infrastructure teams rely on for everyday decision-making,” said Etai Mizrahi, CEO and Co-founder of Secoda. “Data governance is only sustainable if it removes friction and scales naturally across the organization. Agents make both possible by turning ad-hoc questions into recurring intelligent workflows, while the AI Analytics dashboard shows leaders exactly how much efficiency and impact Secoda AI is delivering.”
See it live at dbt Labs' Coalesce 2025
Attendees of dbt Labs’ Coalesce 2025 can see Secoda’s Agents, one-off chats, Automations, and the Impact dashboard in action at the Secoda booth.
Availability
All of these features are available today for all Secoda customers. For more information, visit https://www.secoda.co/secoda-ai.
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